What is Backlink? What is a backlink in SEO?
A backlink is simply an incoming link from another website to your website. Backlinks are also known as inbound links. A link which is backlink for your site is actually external link for the source domain.
Search engine loves backlinks because it provides a signal that your website is trustworthy. High quality backlinks help your site to appear on the top of Search Engine Results Pages (SERPs).
How do backlink work?
How does backlink work? Backlinks refers website that contain high quality contents. Search engine algorithm identify those sites and place it on search results first page. Websites from which backlinks are coming also called referral sites.
Suppose, you have written a good quality tutorial or article about health insurance. Another, website have an article about types of insurance and that site finds your quality article about health insurance and link to your article. Accordingly, you get a backlink from another website.
Why Backlinks are Important for SEO?
Search engine counts backlinks as favorable votes. It can have a positive effect on ranking position of your site. Getting more backlinks for a webpage confirms to Google that it contains a high quality and trustworthy contents for users.
Backlinks remain on of the top three search ranking factors viz Content, Backlinks and RankBrain. Therefore, if many websites are linking to your site or webpages, search engine automatically increase ranking position and place your webpage on the top of search results.
Internal Links and Backlinks
Internal links are different from backlinks. Backlink and internal link are two different links. Internal link means link from one page to another page on same domain. In case of backlink or inbound link, the source domain and target domain are different.
External Links and Backlinks
The same link is backlink for one site and external link for another. Yes! You heard it right. One external link on your site is backlink for another website.
Types of Backlinks
There are two types of backlinks viz. No-Follow backlink and Do-Follow backlink. Do-Follow backlinks are more valuable than No-Follow backlinks.
What is an example of a backlink?
Suppose site A has an external link to site B. That link is a backlink for site B.
Do-Follow backlink Example Code:
<a href="https://www.aubsp.com/section-80d-deduction-health-insurance-premia/">Health Insurance</a>
This simple html code is for Do-Follow link. All links that are not No-Follow links are Do-Follow links. Google loves these links and crawl to index it.
No-Follow backlink Example Code:
<a href="https://www.aubsp.com/section-80d-deduction-health-insurance-premia/" rel='nofollow'> Health Insurance</a>
This is a No-Follow link and it tells Google that you are not associated with that site. Search engine ignores such qualified links that uses No-Follow tags. Thus, if you are getting No-Follow links then it will not improve your search rank.
If you use No-Follow tag to external link, it will hurt both target domain and source domain as well. Source domain lose link value but the same shall not be transferred to the target domain.
Kind of Do-Follow Backlinks
Now, here in after we will discuss about two different side of Do-Follow backlinks. First one is good backlink and the other is bad backlink.
What is a good backlink? Always remember one thing that it is not about quantity of backlinks, but rather quality of backlinks that makes difference in ranking. A single quality backlink shall be more powerful than thousands of low-quality or bad backlinks.
Search engine loves the inbound links coming from related content websites. Further, if your site is getting backlinks from multiple different domains then the chances will increase for your site to appear on the first page of SERPs.
However, multiple inbound links from the same domain will looks spammy and have diminishing returns. That means, its better to have 100 backlinks from 100 domains rather it comes thousands of links from the same website.
Inbound links from low quality content page or low-authority, potentially spammy sites are bad backlinks. Did you know? Google Penguin filters out all sites that uses black hat link building strategies.
Google detects a pattern of unnatural and artificial or manipulative backlinks and results manual action again your site.
How to get Backlinks? How do I create backlinks?
Backlink is an off-page SEO and will take time and effort for earning quality backlinks for your website. The process to earn backlinks are also called link building. Actually, you cannot create quality backlinks but have to earn it. So, write credible and useful contents for your users.
You should earn backlinks from popular, trustworthy and high-authority websites. People also searched for how can I get free backlinks?
I am plotting here the best practice to build links for your site. Following are the most reliable and effective way to create powerful backlinks:
Create Tutorial Post
Generally, tutorial posts or ultimate guide posts get more backlinks in compare to general or simple post. Your post must be unique, informative and more knowledgeable than other posts on the same topic.
Create “how-to” post, “why” post, “Top-10” post, a survey, a quiz and include video and infographics to your post.
Share your expertise, experiences and experiments with the world. These types of posts are actually your linkable assets and people love to link to.
Write Guest Post
Visit websites with same or similar niche as yours and write guest posts on their site with a backlink to your site.
Most of organisations love to show feedback as testimonials on their website. If you are using a service or product of those companies then you should send them positive feedback for their products and services.
They will show your feedback as testimonial and link back to your site as it looks like genuine feedback comes from the real person.
Social Media Profile:
Create your profile on social media and link your site back from those social media accounts. Most commonly used social media are YouTube, Twitter, Facebook, LinkedIn, Instagram, Pinterest, Reddit etc.
Link roundups are daily, weekly or monthly blog posts that link to high quality contents. Find link roundups in your niche and suggest them to link your articles.
Broken Link Building
Find broken links of sites that are related to your niche. Create a great content for those broken links. Now, contact the author or owner of those websites about dead links and also tell them about your post related to that broken links. They might be interested to link your updated and informative posts by removing that dead link.
Competitor Backlink Source
See the sources of backlinks of your competitors. A backlink tool can help you to find competitors backlink source and you can and target those domains in your own link building campaigns.
Backlinks marketing is the promotion of a website through different ways including blog posts, videos, podcasts, newsletter, affiliates, webinars, infographics, social media and physical products and lots of more.
How to check Backlinks
You should check how many backlinks you received for a particular site or webpage. Because, the high organic search engine rankings depend on the high number of quality backlinks. I recommend SEMrush and Ahrefs which are most popular tools to check your backlinks.