Google Feedburner is a free service for delivering recent blog/site posts directly into the inbox of your visitors who have subscribed your website through Email. However, most of site owner burned single blog feed for all posts of their blog.
Consequently, all recent blog posts delivers to the inbox of each and every Email subscribers of your Blogger/WordPress Blogs irrespective of their interest or relevancy of that posts to the subscribers.
Actually, one of our clients hire us for their blogger blog site audit and after analysis of their blog I recommend them lots of suggestions and guides related to their blog SEO and visitors engagements and conversion.
During audit of their blog I found that their blog contains various different topics which are not related to each other. Accordingly, they use various labels/categories for their blog posts. However, if someone subscribe to their blog feed through Email they get all recent posts into e-mail box even if they want to get only posts from a particular label/category.
As a result of which, our client gets Unsubscription Notifications from firstname.lastname@example.org on a regular basis along with the list of email addresses of the previous subscribers who has now unsubscribed from Newsletters.
Hence, I come with this tutorial to show all of you the best trick to use Feedburner services to deliver recent posts to your blog subscribers from a particular label or category of your blogger blog.
How to deliver only relevant recent blog posts through Email Newsletters
First of all Signup or login to Google Feedburner by entering your Google Account Email and password.
After successful login you will be in My Feeds window i.e. Feedburner’s homepage at the webpage address http://feedburner.google.com/fb/a/myfeeds
Now, enter your blogger blog specific label feed address in the box given under Burn a feed right this instant and click on Next button. However, if you will publish a podcast with your Blogger RSS feed, check the “I am a podcaster” box.
Your blog label feed address will looks like:
Just replace BlogAddress with your BlogSpot.com blog address or custom domain address and SWT with your blog specific label name. Be careful while entering your blog label feed address otherwise you will see an HTML error message as shown in this screenshot.
NOTE A: Apart from label specific feed, I also recommend to burn your blog RSS feed for all posts. Those visitor who wish to subscribe all your blog posts may use this feed. To burn your blog feed for all recent posts, just paste this default feed address in the above mentioned box by replacing your own Blog Name and follow all steps thereafter.
In the next open window, you will see your blog label auto generated new Title and Address. However, you may change the given Feed Title and Feed Address of your blog specific label as you prefer.
Feed title will help you to identify your new feed in Feedburner account whereas the feed address will help your visitors to subscribe all recent posts of your blog or all recent and updated posts, as the case may be, under specific label.
After giving your Blog label feed name and address click on next button.
Now, a “Congrats” webpage will appear along with your preferred label feed address which is live now. Note/copy this Feedburner feed address for future reference and click on Next button.
In the next open window, there will be an option to allow Feedburner for redirecting all your blog feeds through Feedburner which helps you to track each items and give a static report in your Feedburner account itself. You will need to just check the Clickthroughs check box as shown in this screenshot. Podcasters may also check the next checkbox for item enclosure downloads i.e. podcast downloads.
After successfully tick off the checkbox, click on Next button to finish the setup process and enter into the feed management interface.
Go to the Publicize menu, select Email Subscriptions section from left sidebar and then activate it. Now, you may copy paste the Email subscription form or a text link codes into your blogger blog or any webpage where you want to appear.
In the subscription management, there is an option to get a notification through email whenever people/subscriber unsubscribe your blog feed. So, select this option to know who are unsubscribing your feed.
Similarly, follow step-2 to step-5 above to burn other labels feeds with Feedburner and allow your website visitors to subscribe the specific topics which they want and interested to receive into their inbox.
Note B: To track 100% of your blog feed traffic you have to put your Feedburner feed into your blog so that all your blogger feed redirected to Feedburner feed. Please see Note A before going to next steps.
How to redirect Blogger Blog Feed to Feedburner Feed for Accurate Stats
Login to your blogger account and from the blogger dashboard navigate the setting tab of your particular blog of which you have created new Feedburner feed. Select the last link option Other under the setting tab.
Under site field section, paste your new Feedburner feed burned for all recent posts of your blogger blog rather than label specific feed address into the Post Feed Redirect URL text field. Please see the Note number A as discussed above to find your Feedburner feed for all blog posts.
Your Feedburner feed address will looks like:
http://feeds.feedburner.com/Showeblogin(Custom name you choose)
Finally, click on Save setting button appearing on the top right corner.
I think this tutorial will reduce the Unsubscription ratios from the graph of your blogger blog email subscribers. If you have any other query related to Google Feedburner please fill free to ask through comments below.