It was Thursday, January 19, 2012 when Inside AdSense (Google’s official blog for news, tips and information on AdSense) shared a new Chrome extension called the AdSense Publisher Toolbar. This toolbar is now known as Google Publisher Toolbar because it works not only with AdSense but also displays data from Google Analytics, Doubleclick Ad Exchange and Doubleclick for Publishers.
I always looking for great ways to control over my AdSense advertisements so that it only display more relevant ads for my site users and increase my earnings with genuine impressions and valid clicks. Google Publisher Toolbar is one the best way to control over the live AdSense Ads instantly while browsing your own site.
Firstly, I was totally confused with its name “Toolbar” because after successful installation, a small icon is added to the top right of my Chrome browser next to address bar and there was no toolbar there. However, when I click on that icon and enable Google AdSense I was surprised to see my lifetime earnings from AdSense program in a pop-up along with top performing ad units and sites.
Additionally, you will also be able to see your estimated revenue from AdSense for Today so far (current day), Yesterday (previous day), this Month (current month) and last Month i.e. the previous month.
On that account overlay pop-up, the top 5 custom channels or URL channels (Domains) will be displayed in descending order of revenue. You may change the date range (today, yesterday, 7 days, this month, and last month) by using the drop-downs. Therefore, I strongly recommend all of you who makes money online using AdSense to install this toolbar.
How to Install Google Publisher Toolbar
Step-1: If you have Chrome Browser then open it otherwise firstly install Google Chrome (A fast and free browser for computer, phone and tablets).
Step-2: Visit this page link in your chrome browser for downloading latest version of Google Publisher Toolbar
Step-3: Click on the + Free button on the top right side and thereafter click on Add button from the opened pop-up to confirm new extension.
Step-4: After successful installation, a message “Google Publisher Toolbar has been added to chrome” will appear. You will see a Google Publisher Toolbar icon (a white line graph against a blue background) on the top right corner of your chrome browser.
Step-5: Now, login/sign in to the account (Gmail) associated with your AdSense account and click on that Google Publisher Toolbar icon to Enable the respective services viz. Google AdSense, DoubleClick for publishers, DoubleClick Ad Exchange and Google Analytics.
You will be asked for allowing this app and Google to use your information in accordance with their respective terms of service and privacy policies. Click on Accept button to grant the Google Publisher Toolbar access to your account and enjoy all features of this toolbar.
How to Allow Google Publisher Toolbar in the incognito browsing mode
If you want to access this publisher toolbar while browsing in private (incognito mode) then follow this simple process. From the top right corner on the chrome, click on Chrome menu icon (≡). Now, hover your mouse pointer over More Tools and click on Extensions. Locate the Google Publisher Toolbar and select the checkbox saying Allow in incognito to enjoy this chrome extension in incognito.
How to enable in-site Ad overlays in Google Publisher Toolbar
By default in-site feature is enabled for top websites associated with your currently signed in account. However, you can edit the sites listed there at any time and add the additional domain of the sites you own to authorize to show in-site ad overlays.
To add/edit domain for in-site ad overlay follow these steps:
Step-1: Click on the Publisher Toolbar icon which load your Account Overview.
Step-2: Click gear icon from top right and then from drop-down menu click on sites.
Step-3: Now, you may add or remove domain names of your own sites to authorize to show ad overlays.
Whenever, you visit your site in Google Chrome, you will see in-site ad overlays. Each ad overlay displays information about the AdSense ad of the Ad Unit placed on the particular webpage. You will see the Ad size, advertiser/buyer name and Display URL. However, if you have placed Ad links unit then it will display only the ad unit name.
In other words, the Google Publisher Toolbar adds an overlay to each of your Google AdSense ads, which provides some nice data about the ad, including its size, display URL and the advertiser name.
Clicking on the Google Publisher Toolbar icon generates your Account Overview within a pop-up that provides wonderful informative summary which includes:
1) Estimated AdSense earnings for today, yesterday, this month or last month.
2) The top five channels or top five websites in descending order of revenue for today, yesterday, 7 days, this month and last month.
3) Additionally, if you are browsing your site then it displays Ads on this page with lots of details.
You may click either on colored icon or bullseye to scroll straight to the respective ad on that page. After one click on pop-out icon there you may point out the particular ad unit and second click will load Ad Details window.
Why and How to block unwanted AdSense Ads using Publisher Toolbar
Suppose your site is mainly useful for students and contents are related to study. But, an ad banner of a company (AdWords advertiser) which mainly deals in shoes appears on your educational site. In my opinion it is not relevant ad for an educational blog/site.
To block that unwanted ad, you have to leave your site and sign in to your AdSense account. That means you have to investigate which ad or URL to block under ad review section of Allow & Block ad tab menu.
But, with the help of Google Publisher Toolbar, if you notice that an ad appears on your site which is not relevant for your website contents or users then you may take immediate action to either block that particular ad or ads from specific URL or Google certified ad network as a whole.
Accordingly, follow these simple steps to block unwanted/irrelevant ads while you are browsing your site.
Step-1: Visit your site in Chrome browser.
Step-2: Open Ad Details window by a single click on any particular in-site ad overlay which displays unsuitable ads for your users and you want to block it. The best part is that clicking on the ad overlay generated by this publisher toolbar won’t create invalid clicks.
Step-3: After clicking on any ad overlay on your site, you will see various data on the opened ad details pop-up window related to that particular ad unit viz. Ad size, Ad requests, coverage, RPM, Clicks, buyer name, targeting type, Ad format, display URL and destination URL etc.
Under the ad preview, click the drop-down (Block this ad) and you will have three options to block that advertisement. Select any option to either Block ads for www.example.com or Block this ad or Block ads from Example Ad Network.
Step-4: Thereafter, click the Block button and once the block has been activated, the ad displays a red Blocked banner.
Remember one thing that blocking any ad will remove that advertiser from auction. That means it will reduce completion for appearing on your site in that ad space. As a result of which your AdSense earnings may be affected.
On the other hand, if you fill that particular ad is not family-safe or is inappropriate then you may also report that from the Ad details window. Just click the Report a problem with this ad drop-down and select the issue that you want to report. You may write any additional comment (if any) and thereafter click on Send to Google support.
You can also export ad details into an HTML file for future reference and use from the “Ad details” window. To export, click Export ad details from the top right corner of Ad details pop-up window.