Magnifi AI: Powering the Next-Generation Fan Economy with Real-Time Video Intelligence

Magnifi AI positions itself as core infrastructure for the next-generation fan economy, where speed, personalization, and mobile-first delivery define the value of sports and news content.

Using a powerful multimodal AI engine that combines visual recognition, audio analysis, commentary NLP, OCR, and contextual data, Magnifi automates the entire video lifecycle—from live ingestion to real-time publishing—so rights holders and broadcasters can instantly capture and distribute high-impact micro-moments.

Its platform enables intelligent auto-resizing with ball tracking, large-scale localization across 50+ languages, and automated workflows for sports, news, web stories, and microdramas, replacing manual editing bottlenecks at scale. With over 12 million video hours processed across 50+ sports and proven results for organizations like the Mountain West Conference, IFF, and Sony LIV, Magnifi has become a trusted industry leader recognized by major awards.

Looking ahead to its “2026 Shift,” the company is advancing toward generative, fan-aware AI that predicts what audiences want and delivers it instantly, powering a global transition from broadcast-first to truly fan-first media.

Magnifi AI: The Infrastructure of the Next-Generation Fan Economy

In the modern digital landscape, the value of sports and news content is defined by a single metric: speed. The era of waiting for the evening highlight reel is over. Today’s audiences live on TikTok, Instagram, and YouTube, demanding key moments seconds after they happen, formatted perfectly for their screens, and delivered in their native language.

Magnifi AI has emerged not just as a tool, but as the critical infrastructure enabling this shift. By leveraging enterprise-grade artificial intelligence, Magnifi automates the entire video workflow—from ingestion to publishing—empowering rights holders, broadcasters, and OTT platforms to capture the “micro-moments” that drive the new fan economy.

The Engine: Multimodal AI Technology

What sets Magnifi apart is its sophisticated Multimodal AI architecture. Unlike simple video editors that rely on a single data stream, Magnifi’s brain processes five distinct dimensions of data simultaneously to “understand” a game just like a human director would:

1. Visual Recognition: Computer vision models track players, balls, and objects. They identify specific scenes (e.g., a penalty kick in soccer, a scrum in rugby) and recognize faces of key stakeholders like coaches and star athletes.
2. Audio Analysis: The system listens to stadium audio to detect crowd roars (indicating excitement) and classifies specific sounds like a referee’s whistle.
3. Commentary Parsing: Using Natural Language Processing (NLP), Magnifi analyzes spoken commentary to detect keywords like “touchdown,” “goal,” or “record-breaking,” using the announcer’s excitement as a cue for importance.
4. Optical Character Recognition (OCR): The AI reads on-screen graphics, such as scoreboards and player stats, to contextualize the footage.
5. Contextual Data: It integrates external data points (like game clocks) to ensure precision clipping.

Feature Suite: From Raw Feed to Viral Clip

Magnifi’s platform is a comprehensive ecosystem designed to replace manual bottlenecks with intelligent automation.

• Intelligent Auto-Resizing (Ball Tracking): One of Magnifi’s flagship capabilities is its ability to automatically reformat landscape broadcast feeds into vertical (9:16) or square (1:1) videos for mobile. Its “ball-tracking” technology intelligently bends the frame to ensure the action—and the ball—stays in focus, even when cropped.
• Hyper-Personalization & Regionalization: To truly go global, content must be local. Magnifi allows for automated subtitling and AI-dubbing in over 50 languages. A goal scored in the English Premier League can be instantly published with Spanish commentary and Arabic subtitles, maximizing global reach without a massive localization team.
• Magnifi News: Beyond sports, the company has expanded into news automation. “Magnifi News” can listen to live feeds, detect scenes, speakers, and quotes, and auto-publish breaking news clips to CMS and social channels, ensuring newsrooms break stories first.
• Web Stories & Microdramas: Recognizing the shift in consumption, Magnifi supports the creation of “Web Stories” (amp-stories) and caters to the burgeoning “Microdrama” market—ultra-short episodic content designed for mobile binge-watching.

Proven Impact: The Numbers Don’t Lie

Magnifi is the engine behind some of the most impressive digital growth stories in the industry. The platform has processed over 12 million video hours and covers more than 50 sports.

• Mountain West Conference: Faced with the challenge of covering 750+ sporting events, the conference utilized Magnifi to automate highlight generation. The result was a staggering 150% uplift in engagement rates within just six months.
• International Floorball Federation (IFF): During live events, speed is currency. IFF used Magnifi to produce viral vertical clips instantly. The system’s ability to maintain high visual quality while cropping to 9:16 allowed them to dominate social feeds during tournaments.
• Sony LIV & Asian Games: For massive multi-sport events like the Asian Games, manual editing is impossible at scale. Sony LIV used Magnifi to handle multiple live streams simultaneously, creating highlights and compilation packages that captured India’s record-breaking medal haul in real-time.

Company Pedigree & Recognition

Founded in 2016 with a mission to democratize video editing, Magnifi has grown into a global leader with over 200 employees. Its innovation has been consistently recognized by the industry’s highest honors:

• NAB Show Product of the Year (2023)
• SportsPro OTT Awards Winner (2022, 2024)
• NASSCOM AI Game Changer

The Future: The 2026 Shift

Magnifi is already looking ahead to “The 2026 Shift,” a strategic vision where AI becomes the invisible, essential infrastructure of sports production. As the industry moves from a “broadcast-first” model to a “fan-first” economy, the focus is shifting to Generative AI and Data Independence.

Magnifi is pioneering tools that don’t just edit video but help “know the fan,” predicting what content will resonate and delivering it before the viewer even asks. Whether it’s enabling niche sports like squash to find a global audience or helping major leagues monetize their archives, Magnifi is building the rails for the future of media.

FAQs about Magnifi AI

What is Magnifi AI?
Magnifi AI is an enterprise-grade artificial intelligence platform that automates video creation, editing, localization, and publishing for sports and news content in real time.

What problem does Magnifi AI solve?
It eliminates manual video editing bottlenecks and enables instant creation of highlights and clips optimized for social and digital platforms.

Who uses Magnifi AI?
Rights holders, sports leagues, broadcasters, OTT platforms, and news organizations use Magnifi to scale content production efficiently.

How does Magnifi AI understand live sports events?
It uses multimodal AI that combines computer vision, audio analysis, NLP, OCR, and contextual data to interpret games like a human editor.

What are micro-moments in the fan economy?
Micro-moments are short, high-impact events like goals, touchdowns, or key plays that fans want to watch and share immediately.

Does Magnifi AI support vertical and mobile-first video formats?
Yes, it automatically converts landscape broadcasts into vertical and square formats using intelligent ball and action tracking.

Can Magnifi AI localize content for global audiences?
Yes, it supports automated subtitling and AI dubbing in over 50 languages for regionalized distribution.

What is Magnifi News?
Magnifi News is a solution that automates breaking news video creation by detecting scenes, speakers, and quotes from live feeds.

How fast can Magnifi publish content?
Magnifi can generate and publish clips within seconds of the moment occurring, making it ideal for live events.

What scale does Magnifi AI operate at?
The platform has processed over 12 million video hours across more than 50 sports worldwide.

What measurable impact has Magnifi delivered?
Organizations using Magnifi have seen engagement increases of up to 150% within months.

Does Magnifi replace human editors?
Magnifi augments editorial teams by handling scale and speed while allowing humans to focus on strategy and storytelling.

What content formats does Magnifi support?
It supports highlights, compilations, web stories, AMP stories, short-form social clips, and microdramas.

Is Magnifi AI suitable for niche sports?
Yes, it enables smaller and niche sports to reach global audiences without large production teams.

What makes Magnifi different from traditional video editing tools?
Unlike manual or single-stream tools, Magnifi understands context using multiple data signals simultaneously.

What awards has Magnifi AI won?
Magnifi has won NAB Product of the Year, SportsPro OTT Awards, and the NASSCOM AI Game Changer award.

What is the “2026 Shift” vision?
It’s Magnifi’s roadmap toward generative, predictive AI that anticipates fan preferences and delivers content proactively.

Does Magnifi AI integrate with existing CMS and social platforms?
Yes, it integrates directly with CMS systems and social platforms for automated publishing.

Is Magnifi AI real-time or post-event only?
It works both in real time and post-event, with a strong focus on live content automation.

How does Magnifi help monetize content libraries?
It enables rapid discovery, repurposing, and distribution of archival footage for new audiences and platforms.