Gan AI Explained: How to Create Personalized Videos at Scale (2026 Guide)

Gan AI is an enterprise video personalization platform that uses generative AI—specifically GANs, voice cloning, and precise lip-sync—to turn a single recorded “master” video into thousands or millions of individualized videos that address each viewer by name, company, or other data points.

Aimed at solving video marketing’s scalability problem, it combines cloned voices (via its Myna engine), dynamic scripts, AI avatars or digital twins, personalized landing pages, and deep integrations with CRMs and automation tools to power high-volume campaigns. Major brands use it to drive measurable ROI, from increased sales and ticket purchases to higher email click-through and response rates.

With multilingual support, API access, and tiered pricing from free testing to enterprise deployments, Gan AI positions itself as a full-stack solution for “mass personalization,” enabling businesses to deliver authentic, one-to-one style video communication at massive scale without repeated filming.

The Ultimate Guide to Gan AI: Revolutionizing Video Personalization at Scale

In the modern digital landscape, the “attention economy” is the only economy that matters. While video remains the king of content, generic video marketing is losing its crown. The future belongs to hyper-personalization.

Imagine sending a video to 100,000 customers where you address each one by name, mention their specific company, and reference their last purchase—all without recording more than one take.

This is the promise of Gan AI (Generative AI), a platform used by industry giants like Samsung, Amazon, and the San Antonio Spurs to turn viewers into super-fans. This comprehensive guide explores how Gan AI works, its pricing, and how you can use it to skyrocket your conversion rates.

What is Gan AI?

Gan AI is an enterprise-grade video generation platform that utilizes Generative Adversarial Networks (GANs) to automate video personalization. It solves the biggest bottleneck in video marketing: scalability.

Instead of filming thousands of individual videos, you record one “master” video. The AI then clones your voice and modifies your lip movements to match new scripts for every single viewer. The result? A personalized video message that looks and sounds 100% authentic, delivered at a scale that was previously impossible.

The “Magic” Tech: How It Actually Works

To understand the value, it helps to understand the technology. “GAN” stands for Generative Adversarial Network. It involves two neural networks competing against each other:

1. The Generator: Creates new video frames (modifying the mouth/lips).
2. The Discriminator: Judges the frames against real footage to see if they look “fake.”

They repeat this loop millions of times until the generated video is indistinguishable from reality. Gan AI combines this with Voice Cloning and Lip-Sync technology to ensure that when the AI changes the word “Hello” to “Hello John,” the speaker’s lips move perfectly in sync with the new audio.

Key Features That Drive Global Traffic

Gan AI is not just a lip-sync tool; it is a full-stack video marketing suite. Here are the standout features:

1. Myna: Precision Voice Cloning

The platform’s proprietary engine, Myna, allows for seamless text-to-speech conversion. You can change variables in your script (like Name, Company, City) and the AI will fill in the blanks using a cloned version of the original speaker’s voice.

• Global Impact: It supports over 70+ languages, allowing you to translate one video into Spanish, Hindi, German, or Japanese instantly.

2. Personalized Video Landing Pages

This is a critical feature for conversion. When a user clicks your video link, they don’t just see a video file; they are taken to a custom landing page.

• The Feature: Using a no-code editor, you can build branded pages where the logos, text, and Call-to-Action (CTA) buttons change dynamically for each viewer.
• The Benefit: A viewer named Sarah sees a page titled “Hello Sarah!” with a “Book Sarah’s Demo” button.

3. AI Avatars & Digital Twins

Camera shy? You don’t need to be on camera.

• Stock Avatars: Choose from 200+ diverse AI presenters.
• Digital Twin: Record yourself for 2 minutes, and Gan AI creates a digital replica. You can then generate future videos just by typing text.

4. Enterprise Integrations & API

For high-volume businesses, manual uploads aren’t enough. Gan AI integrates with:

• CRMs: Salesforce, HubSpot.
• Automation: Zapier, Make.
• Email Tools: Mailchimp.
• Sales Outreach: Salesloft, Outreach.io.

Real-World Case Studies: The ROI of Personalization

Nothing attracts high-value advertisers like proven ROI metrics. Here is how major brands are using Gan AI:

📱 Samsung: Hyper-Local Retail Support

• The Campaign: Samsung wanted to drive foot traffic to local stores for their Galaxy Foldables.
• The Strategy: They used Gan AI to create 10,000+ videos featuring a celebrity influencer. Each video mentioned the specific local store near the viewer.
• The Result: 50,000 additional sales directly attributed to the campaign.

🏀 San Antonio Spurs: Fan Engagement

• The Campaign: The NBA team wanted to increase ticket sales and email engagement.
• The Strategy: Sent personalized videos to fans addressing them by name.
• The Result: 35% increase in Email CTR (Click-Through Rate) and a staggering 100% video completion rate.

📱 Vivo: Sales Enablement

• The Campaign: Empowering sales reps with personalized outreach tools.
• The Result: 83% increase in enquiry calls and 47% better target attainment for sales reps using the tool.

Pricing Tiers: Which One is Right for You?

Note: Pricing is subject to change. Always refer to the official pricing page.

Step-by-Step Guide: Launching Your First Campaign

If you are ready to try Gan AI, here is a simple workflow:

1. Record the Master Video: Film a short script (e.g., “Hi [Name], I noticed [Company] is hiring…”). Leave a slight pause where the variable goes.
2. Upload to Gan AI: Upload your video to the “Studio” dashboard.
3. Define Variables: Highlight the words in the transcript you want to change (e.g., “Name”, “Company”).
4. Upload Data: Upload a CSV file containing your list of leads (Columns: Name, Company, Email).
5. Generate: Click “Generate.” The AI will process the videos in the cloud.
6. Distribute: Use the generated links or integrate with your email tool to send them out automatically.

Why Use Gan AI Over Competitors?

While tools like HeyGen or Synthesia are excellent for avatars, Gan AI specializes in latency and scale for real humans.

• True Lip-Sync: It modifies your actual video, not just an avatar, making it feel more personal.
• Speed: Their architecture is built on AWS SageMaker, allowing for the generation of millions of videos in hours, not days.
• Dynamic Backgrounds: You can even personalize the background visual behind the speaker (e.g., showing the client’s website on a screen behind you).

FAQs about Gan AI

What is Gan AI used for?
Gan AI is used to create personalized videos at scale by modifying a single recorded video to match individual viewer data like name, company, or location.

How does Gan AI personalize videos?
It uses AI voice cloning and lip-sync technology to change spoken words and mouth movements so each video matches a unique script.

Do I need to record a video for every customer?
No, you only record one master video and the platform generates all personalized versions automatically.

What does GAN stand for in Gan AI?
GAN stands for Generative Adversarial Network, a type of AI model that helps generate realistic video modifications.

Is the voice cloning realistic?
Yes, the system replicates tone, pitch, and speaking style closely when trained on clear audio.

Can Gan AI change just names in a video?
It can change names and any other scripted variables like company, city, product, or custom data fields.

Does Gan AI support multiple languages?
Yes, it supports video translation and lip-sync in more than 70 languages.

What is the Myna engine?
Myna is Gan AI’s voice cloning and text-to-speech system used to generate natural-sounding personalized audio.

Can I use Gan AI without appearing on camera?
Yes, you can use AI avatars or create a digital twin instead of recording yourself regularly.

What is a digital twin in Gan AI?
A digital twin is an AI-generated replica of a person that can deliver videos based on typed scripts.

Are there stock avatars available?
Yes, the platform offers a large library of pre-made AI presenters.

Can I personalize video landing pages too?
Yes, landing pages can dynamically change names, logos, text, and CTAs for each viewer.

Does Gan AI integrate with CRMs?
Yes, it connects with tools like Salesforce and HubSpot.

Can it connect to email marketing platforms?
Yes, it integrates with platforms like Mailchimp and sales outreach tools.

Is there an API?
Yes, API access is available for automated, large-scale workflows.

Who typically uses Gan AI?
Marketing teams, sales teams, agencies, and enterprise brands use it for outreach and engagement.

Can it be used for cold email campaigns?
Yes, personalized video in cold emails is a common use case.

What kind of results can businesses expect?
Many campaigns report higher click-through rates, better engagement, and improved conversions.

Is Gan AI only for big companies?
While enterprise-friendly, smaller businesses and creators can also use entry-level plans.

How are personalization variables added?
Users upload data via CSV files or CRM integrations.

How long does it take to generate videos?
Processing happens in the cloud and can produce large batches quickly depending on volume.

Does Gan AI edit real video or just avatars?
It can modify real recorded footage, not just virtual presenters.

Can backgrounds be personalized?
Yes, backgrounds can be dynamically changed in some setups.

Is video quality professional?
Yes, enterprise plans offer production-grade output.

Do I need technical skills to use it?
Basic campaigns can be built with no-code tools.

Is there a free version?
Yes, a free plan allows limited testing of features.

Can sales teams use it one-to-one?
Yes, it’s widely used for personalized sales outreach.

Is it useful for customer onboarding?
Yes, companies use it to send personalized welcome or training videos.

Does Gan AI replace traditional video production?
It enhances it by making one recording reusable at scale rather than replacing filming entirely.

Is viewer data secure?
Enterprise platforms typically include security and compliance measures for data handling.

Can agencies use it for clients?
Yes, agencies use it to run personalized campaigns for multiple brands.

Does it improve engagement compared to generic video?
Personalized videos often hold attention longer than non-personalized content.

Can I update a script after recording?
Yes, new scripts can be generated without re-recording the video.

Is lip-sync accuracy important?
Yes, accurate lip movement makes the personalization feel natural and believable.

Can it help local marketing campaigns?
Yes, businesses can mention local stores, cities, or events in each video.

What industries benefit most?
Retail, SaaS, sports teams, education, real estate, and sales-driven industries benefit heavily.

Do recipients know the video is AI-personalized?
They see a realistic video; disclosure practices depend on company policy.

Can I track performance?
Campaigns can be tracked through landing page analytics and marketing integrations.

Is it suitable for global campaigns?
Yes, multilingual support makes it useful for international audiences.

Does it help increase conversions?
Personalized communication often leads to higher response and conversion rates.

Conclusion: The Era of “One-to-Millions”

We are moving away from mass marketing toward “mass personalization.” Gan AI bridges the gap between the two. By allowing businesses to treat every single customer like a VIP, it unlocks revenue streams that were previously inaccessible due to time constraints.

Whether you are a real estate agent sending property tours or a SaaS company onboarding new users, Gan AI offers the toolkit to do it personally, at scale.